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Can Instagram actually help you grow your business?

When thinking of doing social media marketing, many will quickly relate to Facebook and Twitter but did you know that Instagram could be the biggest gem that you have yet to discover?

Till date, there are 1 billion monthly Instagram active users. Instagram is only second to Facebook in terms of the most engaged network. As of 2019, Instagram (73%) was leading social media platform used by marketers worldwide after Facebook (94%). In my opinion, this is really quite an impressive milestone for a mainly photo sharing platform.

Some facts about Instagram

1) Demographic

32% of global Instagram audience were aged 25 and 34. Surprising fact, the ratio of female : male audience in this age group is 1 : 1. Around 70% of the global Instagram audience are aged below 34. This is concluded as of April 2019 on the number of global Instagram audience (Statista, 2019)

Are your target audience within the demographic? If yes, Instagram will be a platform that you should explore further for your audience engagement.

2) Time spent

Have you ever wondered how much time you spend scrolling through Instagram?

The company revealed that those under age 25 spend more than 32 minutes a day on the app while those age over 25 spend more than 24 minutes a day on and that the Stories feature increased the amount of time people spent on the platform.

3) The impact of Instagram on brands

Around 83% of the users discover new products and services through Instagram. 81% research products and services on Instagram and most importantly, 80% DECIDES whether to buy a product or service through Instagram. (Facebook, 2019)

Would it be nice if 80% of your clients buy your products or engage you for your services? This doesn’t come automatically. A successful Instagram account requires continuous hard work and vision to achieve that success but at the end of the tunnel you know that 80% of whoever saw your product or service decides to buy from you. Would that be nice?

In conclusion, Instagram has become one of the crucial social media marketing tools in the market. You should include this into your social media marketing efforts in order to reach out to more customers and to grow your business. Of course, this also means that you got to start learning the ropes of how to make this work. If you really have no idea of how to go about marketing yourself on Instagram, please contact us. We will be happy to guide you along!

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